YOUR
TIME DEFINES
YOUR LEGACY

Team

Executive Creative DirectOR | Jeremey Watson
Creative DirectOR | Sal Ursino
SR.COPYWRITER | KEVIN gRANATO
Photography & Styling | Tissot Creative

Campaign Objective

In a first-of-its-kind collaboration, Wilson, Tissot, and the WNBA came together to launch the league’s official watch—a bold reimagining of Tissot’s iconic Seastar collection through the lens of basketball culture. Released in April 2024, the limited-edition timepiece was more than just a product—it was a statement of progress, precision, and pride.

The vision was clear: celebrate the WNBA’s explosive growth with a timepiece that seamlessly blended Wilson’s sport legacy, Tissot’s Swiss craftsmanship, and the league’s cultural momentum. From the orange-and-white Wilson game ball strap to the 24-second shot clock bezel, every detail was designed to honor the game—on and off the court.

This collaboration set out to transcend traditional merchandise, creating a wearable artifact that resonates with fans, athletes, and collectors alike. A nod to performance. A celebration of design. And a powerful symbol for the future of women’s sports.